What We're About
Now in its sixth year, ArtWalk is a seasonal public event series that brings a diverse crowd to Downtown Elkhart — the cultural and historical center of the city — to showcase Elkhart’s deep and energetic pool of creative talent.
ArtWalk is open to visual as well as performing artists and occurs from on the 2nd Wednesday evening every other month (May thru November), 5-8PM, rain or shine. ArtWalk venues stretch across Downtown Elkhart’s core and include Civic Plaza, The Riverwalk, local retail establishments, museums, cultural and educational venues, restaurants and bars and Downtown merchants.ArtWalk is a great way to meet artists, buy and appreciate their work, and to be part of Downtown Elkhart’s growing arts scene. Approximately 1,500 art enthusiasts attend each event.
Become an ArtWalk ArtistGain exposure, sell your work, and meet other artists. Submit an application online to become a presenting artist at the upcoming ArtWalks!
2017 ArtWalk Wednesdays
Application Deadline: 2 Weeks prior to ArtWalk date
Installation Date: No earlier than Thursday before ArtWalk
Removal Date: No later than Friday after ArtWalk
Application Fee: Due with Application
Awards totaling $500 will be presented for the best ArtWalk exhibits. The prizes will be awarded at the conclusion of each ArtWalk Wednesday event at the event headquarters (Arts on Main, 205 S Main St).
Selected artists will receive one storefront window to utilize for their ArtWalk exhibit.
Artists are responsible for arranging their own props and backdrops according to their selected projects. Artwork will need to be viewable from the street. It may not be possible for viewers to enter the storefront space.
Each piece of art must be numbered and if an item is sold, it must be replaced by another piece of art.
At least one piece of art in each storefront must be priced at $100 or less.
ArtWalk will provide signage with contact information; however, art must be priced clearly and legibly in the storefront window.
Artists must have at least ONE means of contact for potential buyers (phone, email, website, online store) and they must be prompt in returning communication with ArtWalk consumers. ArtWalk reserves the right to expel Artists who aren’t diligent in communicating with potential consumers.
Selected artists MUST complete the installation by the final installation date or they will not be eligible for voting on ArtWalk Wednesday.
Selected artists MUST be available for installation, ArtWalk Wednesday, and removal dates.
The ArtWalk committee will secure up to 10 spaces for use on Main Street. The selection committee will determine who is awarded which space.
Participants shall comply with insurance requirements as stipulated by the building owner and or Indiana State Law.
Program participants will be able to access the storefronts on the first day of the Installation Date, provided a short-term agreement has been signed.
All program participants must have art installed by the last day of the Installation Date and be prepared to maintain a window gallery through the Removal Date.
Participants must vacate the space and remove all store items by the Removal Date.
ArtWalk will promote participants in our marketing materials, including our website, monthly newsletter, ads, and social media. Pop-up shop participants should also do their own marketing as well.
Participants are encouraged to create an online presence in order for potential and current customers to learn about your artwork. This does not necessarily need to be a full-fledged website – a simple Facebook Page will do the trick.
Changes to Space
Improvements, including paint, may be made with prior approval by the building owner. Upon move out, the space must be returned in clean condition. Each ArtWalk participant is responsible for general upkeep of the space for the duration of the contract including cleaning, light bulb replacement, window washing, etc.
Services Provided by Landlord
Landlord is responsible for payment of all utilities and property maintenance including but not limited to electricity, water, sewer, trash and snow plowing.
Create “multiple touches.”
It typically takes three or more interactions with potential clients before they’re ready to buy. While Art Walk is one day a month, the buying experience can take place any time. Have business cards available with your contact information so potential buyers can get in touch with you after Art Walk. (For affordable printing, try vistaprint.com.) If you don’t have a website, don’t worry, start a Facebook page. Make sure your settings allow people to view photos of your work.
Get in touch with them! Capture potential customer information and follow up. Set up a guestbook. Send personal emails thanking them for stopping by or add them to an email list for regular updates on where you’ll be showing next or new works available.
Make the experience comfortable for potential customers.
Selling is very personal. Set up a “comfort” barrier, such as a table, between you and the potential customers. This makes you more approachable and will naturally increase both your and the buyer’s comfort level. Make pricing obvious. Use clearly marked prices tags that are visible at a glance.
Here’s a good rule of thumb: if a potential customer stops at your display, engage them. Say hello. If people touch your work, it’s a likely sign they’re interested.
Make the experience memorable.
Keep the presentation of your work consistent so potential buyers remember you from month to month. Your display helps create the perception of your work. This doesn’t mean you need expensive easels or high-end tents. Items like table covers and creative stands set the mood and give potential buyer cues on how to view your work whether it is classic, edgy, etc.
Know what to show.
Your Art Walk audience is diverse, so showcase the breadth of your talent. Have a wide array of landscapes and portraits? Showcase a few key pieces of each and keep additional similar pieces easily accessible in stands or bins for people to thumb through. Keep back stock handy and know your inventory. Be ready to offer up similar suggestions to potential customers who may want more options.
Keep cash in mind when pricing your work.
More expensive pieces typically require more “touches” between you and the buyer and some planning on the buyer’s part to bring cash, unless you take credit cards. Consider your friends – how much cash do they carry with them? Try to include some pieces in this price range.
One last fun tip…
Buying art is an emotional experience. Look for couples in the crowd, as they are more likely to buy “gifts” of art to please each other.
ArtWalk operates under the following ethics and code of conduct:
- All artists must comply with all Rules & Regulations.
- All artists must be age 18 or older or have their parent or guardian apply on their behalf and be present at the exhibit.
- All artists must sell only the items submitted and approved.
- All artists must comply with all federal, state and local regulations.
- Artists may not approach patrons viewing another artists’ display. Do not “hawk” your items.
- Artists may not make derogatory remarks about other artists or their work.
- All artists must refrain from using profanity and behavior that is verbally/physically abusive, dangerous or disruptive.
By submitting an application you hereby agree to become an exhibitor in the ArtWalk for the year of 2016. You agree release(s), forever discharge(s), and hold harmless the City of Elkhart and ArtWalk of and from all manner of actions, suits, damages, claims, and demands whatsoever in law or in equity from any loss or damage to property of the undersigned while in possession or under the supervision of the ArtWalk participating venues, their agents, representatives or employees. You consent to enforcement of all rules relating to the ArtWalk. You give permission for photos or depiction of my (our) work accepted for the ArtWalk to be used for ArtWalk promotion purposes.